The FCC: Actually Enforcing Its Own Rules?

There is a new sheriff at the FCC, and it looks like Tom Wheeler is here to protect the townspeople, not the outlaws.
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As new chair, Wheeler explained in a statement last Thursday, "Protecting Television Consumers by Protecting Competition," the FCC is required by law to assess its media ownership rules every four years to determine if they need to be modified to serve the public interest. His predecessor, Julius Genachowski, ignored that law completely, meaning it's been six years since a review has been completed. But Wheeler seems to be taking this responsibility seriously, and states, "motivated by evidence that our rules protecting competition, diversity and localism have been circumvented, we will consider some changes to other Commission rules to enforce existing rules."
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We haven't heard an FCC chairman talk about enforcing rules since, well, since well before this writer started paying attention back in 1987.
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Note Wheeler's willingness to close the "Joint Services Agreement" loophole, which has allowed two TV stations in one town to be operated, if not owned, by the same owner. (TV viewers experience this when they watch the same news and reporters on two different channels in their towns.) He is also looking at local radio and TV ownership rules, which I have written about at length before, as well as the current prohibition on the cross-ownership of newspapers and television stations.
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If broadcast station owners held the same standards of fairness and duty to the public interest they did at the onset of broadcasting, we wouldn't need all these rules. But these times, they are a changing, and both profit and politics too often trumps the public interest.
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This can best be seen in the state of Wisconsin.

Who Controls the Corporate Media Message?

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The question I hear time and time again from audiences who see my documentary film, Broadcast Blues is, "Why did you leave your lucrative career in broadcasting to become a media reform activist?"
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The truth is that, once upon a time, I worked in a newsroom where a corporate owner ordered me, a reporter, to skew my reporting to purposely make a man on trial for murder --- look guilty.
In an instant, my entire life changed. The trust I'd had in my news organization vanished. And the deeper I looked into the way corporate owners manage the message they want the public to hear, the more disillusioned I became.
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There is more to that story --- so much more --- but you'll have to wait for me to finish my book to get all the chilling details on it.
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But this is the kind of story that many reporters could tell, if only they dared. But when they dare, as Jane Akre and Steve Wilson did, they can get fired for telling the truth. (Who can forget the story of these Fox affiliate investigative reporters who tried to report on Monsanto Bovine Growth Hormone being injected into cattle, only for it to then be found in the milk supply, which experts said could cause cancer? WTVT fired them after Monsanto complained to Fox "News" chief Roger Ailes.) The reporters filed a whistleblower suit, and Akre won. But Fox won in the end, by getting a court order that, legally, news does not have to be true. Akre and Wilson lost not only their jobs, but ended up having to pay Fox' attorney fees. (See my story from Broadcast Blues on this case, including courtroom footage here.)
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This is the kind of information I suspect the FCC was hoping to tease out in their planned "Multi-market Study of Critical Information Needs" [PDF] which, as I wrote last week at The BRAD BLOG, sparked a right wing firestorm in recent weeks when Republican FCC Commissioner Ajit Pai went public with a Wall Street Journal op-ed accusing his colleagues of "meddling with the news" by simply asking voluntary questions of newsrooms. The study was part of the FCC's statutory requirement to report to Congress every three years, as they have for decades, on identifying "barriers to entry into the communications marketplace faced by entrepreneurs and other small businesses."
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The question for reporters from the CIN study that was most disturbing to Pai: "Have you ever suggested coverage of what you consider a story with critical information for your customers that was rejected by management?"...

The Agitprop of Ajit Pai: The Republican FCC Commissioner Calls Out the Troops


The entire right-wing mediasphere flexed its powerful muscles last week against its only regulator, the Federal Communications Commission.
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It started when Republican FCC Commissioner, Ajit Pai, ignored traditional inter-agency channels and went straight to the Rupert Murdoch-owned Wall Street Journal to accuse his colleagues of "meddling with the news."
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That was all it took.
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Pai's beef? That the FCC would be conducting a "Multi-Market Study of Critical Information Needs" (CIN) to question radio and TV reporters and editors about how they determine which stories to run and which not to run. The study would also ask ask about "perceived station bias" and "perceived responsiveness to underserved populations."
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As I reported at The BRAD BLOG way back in 2011, "The FCC is tasked with making sure the broadcast media --- via the limited broadcast spectrum which is owned by we, the people -- serves the public interest. Every four years, as required by the 1996 Telecommunications Act, the FCC must revisit the issue of public interest in media ownership." Despite the right wing hyperventilation over the nefariousness of the CIN study, it's simply part of the FCC's statutory mandate, as explained here.
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What's most interesting, however, is that Pai enlisted the very same right wing Pied Pipers who have long taken control of and, indeed, dominate the very airwaves we ALL own, and which most of us agree need more diversity and public oversight -- in hopes of intimidating the new Democratic FCC Chair Tom Wheeler into providing less diversity and public oversight. That bit of upside-down policy jujitsu was, ironically enough, enabled by the tremendous power of broadcasting over our publicly-owned airwaves.
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Following the siren call of Pai's piping, both Rush Limbaugh and Glenn Beck dutifully took to those airwaves coast-to-coast to work their 30 million or so radio listeners into a frenzy to prevent the FCC from following the agency's decades-long mandate for determining whether local broadcast news organizations are serving the "public interest" or whether they are merely producing news stories mandated by their corporate owners.
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Pai's ploy appears to have worked...