originally published in the Sacramento Bee April 4, 2017
by Dan Morain
by Dan Morain
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Sue from Fiddletown won, on our behalf. You can hear the sound of that victory at the end of the FM radio dial in Sacramento. Where there once was commercial pop music, hooting deejays and stupid radio stunts, there’s static.
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“We the People own the air waves,” she said, and repeats: “We the People.”
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The start of this story probably is vaguely familiar. On a Friday in January 2007, Jennifer Strange, a 28-year-old mother of three and a regular listener to 107.9-KDND, The End, entered a contest called “Hold your wee for a Wii,” the Nintendo gaming console that was all rage at the time.
Strange, who wanted to win the console for her kids, was one of 18 contestants who gathered at KDND, which was owned by Entercom Communications Corp., the nation’s fourth largest radio chain. The person who gulped the most water without having to urinate would win. It was such a clever idea, sure to draw an audience.
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“Can’t you get water poisoning and, like, die?” one of the disc jockeys asked, 16 minutes into the show. A caller who identified herself as a nurse practitioner warned that a person could die from water intoxication.
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“Oh, my God,” Strange told another competitor, “I feel so awful, I’m about to pass out.”
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The deejays worried that the contest wouldn’t conclude by the end of the show, and increased the size of the water bottles. Sixteen of the 18 had dropped out when Strange accepted the second prize, tickets to a Justin Timberlake concert. Her stomach was distended and she had a splitting headache, but she managed to drive home. She fell into a coma and died that afternoon.
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A friend of Strange’s called the station with word of her death. Rather than call the other contestants to check on their welfare, the station’s management called Entercom headquarters in Bala Cynwyd outside Philadelphia and spoke to company lawyers. When the deejays arrived for work on the Monday after Strange’s death, they were told to hire attorneys and were fired.
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The Federal Communications Commission, which licenses radio stations, opened an investigation, as did the Sacramento County District Attorney. Nothing came of either of them. The family, having hired Sacramento attorney Roger Dreyer, sued and received a measure of justice in the form of a $16.5 million judgment.
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That might have ended the matter, except that Wilson couldn’t let go.
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