originally published in the Sacramento Bee April 4, 2017
by Dan Morain
From her home outside the no-stoplight settlement of Fiddletown, Sue
Wilson tilted at a corporate windmill, and a funny thing happened.
.
Sue from Fiddletown won, on our
behalf. You can hear the sound of that victory at the end of the FM
radio dial in Sacramento. Where there once was commercial pop music,
hooting deejays and stupid radio stunts,
there’s static.
.
“We the People own the air waves,” she said, and repeats: “We the People.”
.
The start of this story probably
is vaguely familiar. On a Friday in January 2007, Jennifer Strange, a
28-year-old mother of three and a regular listener to 107.9-KDND, The
End, entered a contest called “Hold your wee for a Wii,” the Nintendo
gaming console that was all rage at the time.
Strange, who wanted to win the
console for her kids, was one of 18 contestants who gathered at KDND,
which was owned by Entercom Communications Corp., the nation’s fourth
largest radio chain. The person who gulped the most water without having
to urinate would win. It was such a clever idea, sure to draw an
audience.
.
“Can’t you get water poisoning
and, like, die?” one of the disc jockeys asked, 16 minutes into the
show. A caller who identified herself as a nurse practitioner warned
that a person could die from water intoxication.
.
“Oh, my God,” Strange told another competitor, “I feel so awful, I’m about to pass out.”
.
The deejays worried that the
contest wouldn’t conclude by the end of the show, and increased the size
of the water bottles. Sixteen of the 18 had dropped out when Strange
accepted the second prize, tickets to a Justin Timberlake concert. Her
stomach was distended and she had a splitting headache, but she managed
to drive home. She fell into a coma and died that afternoon.
.
A friend of Strange’s called the
station with word of her death. Rather than call the other contestants
to check on their welfare, the station’s management called Entercom
headquarters in Bala Cynwyd outside Philadelphia and spoke to company
lawyers. When the deejays arrived for work on the Monday after Strange’s
death, they were told to hire attorneys and were fired.
.
The Federal Communications
Commission, which licenses radio stations, opened an investigation, as
did the Sacramento County District Attorney. Nothing came of either of
them. The family, having hired
Sacramento attorney Roger Dreyer, sued and received a measure of justice in the form of a
$16.5 million judgment.
.
That might have ended the matter, except that Wilson couldn’t let go.
.